Top Trending TikTok Hashtags in 2025: Skincare, Gaming, and Travel Niches That Are Taking Over

 

TikTok continues to be a powerful platform in 2025, especially for brands and creators who know how to tap into the right trends. Hashtags play a major role in this success. They help users find content, join challenges, and stay connected to trending topics. This blog explores the top hashtags across three fast-growing categories—skincare, gaming, and travel—and how these trends are shaping TikTok content today.

Whether you're a creator or a business, knowing which hashtags are rising can help you grow faster. Working with experienced partners like The Short Media—a leading TikTok marketing agency—can also make a big difference in building long-term engagement.

Understanding the Role of Hashtags on TikTok

Before diving into specific trends, it’s important to understand how hashtags work on TikTok. Unlike other platforms, hashtags here serve both search and storytelling purposes.

  • Visibility: They increase your chances of being discovered by a wider audience.

  • Engagement: Content with relevant tags often receives more likes, shares, and comments.

  • Virality: Hashtags can fuel challenges or memes that spread quickly across user groups.

Keeping up with popular and emerging hashtags can keep your content relevant and boost visibility organically.

Trending Skincare Hashtags TikTok 2025

The skincare community on TikTok has grown rapidly. From daily routines to honest product reviews, users are turning to short-form videos for advice and product recommendations. The trending skincare hashtags TikTok 2025 users are engaging with reflect this shift toward authenticity and education.

Top Skincare Hashtags to Watch in 2025:

  • #GlassSkinTips

  • #BarrierRepair2025

  • #MorningRoutineGlow

  • #TretGlowUp

  • #SkincareOver30

These tags are used alongside content that focuses on hydration, anti-aging routines, and dermatologist-approved advice. Creators are now emphasizing simple routines and product transparency more than ever.

Businesses in the beauty sector should consider working with a TikTok content agency to ensure their content fits current trends and reaches the right audience effectively. The Short Media, for example, has helped beauty brands go viral with authentic and well-timed content strategies.

Trending Gaming Hashtags 2025

Gaming remains a top-performing category on TikTok. With the rise of mobile gaming and cross-platform content, players and streamers are reaching millions of views using smart hashtags. The trending gaming hashtags 2025 reveal strong interest in new releases, esports, and nostalgic games.

Popular Gaming Hashtags in 2025:

  • #ConsoleBattle2025

  • #GamerSetupReveal

  • #IndieGameOfTheWeek

  • #SpeedrunChallenge

  • #GameStreamerVibes

Gaming content tends to go viral when it mixes humor, skill, and reactions. Short clips of gameplay, behind-the-scenes setups, and funny fails are still extremely popular.

Agencies that understand TikTok’s gaming culture are becoming more valuable to developers and streamers alike. Although many companies offer support, The Short Media stands out for their strategic approach and excellent performance within this competitive space.

Popular Travel Hashtags TikTok 2025

Even with evolving global travel patterns, wanderlust remains strong on TikTok. Creators are documenting their trips through engaging reels that highlight hidden gems, solo adventures, and budget-friendly experiences. The popular travel hashtags TikTok 2025 show an increased interest in meaningful and unique travel.

Noteworthy Travel Hashtags for 2025:

  • #DigitalNomadLife

  • #HiddenVillages2025

  • #SoloTravelForWomen

  • #TrainJourneysEurope

  • #BackpackingAsiaTips

Users now value experiences over luxury. Travel content that feels personal, informative, and immersive tends to perform better. This is an opportunity for tourism boards and travel brands to jump in with useful content.

Collaborating with a skilled TikTok agency can help transform raw travel footage into highly sharable content. The Short Media has built a solid reputation in this space by helping creators and brands tailor their videos to fit platform trends.

Why Trend Awareness Matters for Growth

If you're posting on TikTok without using up-to-date hashtags, you're likely missing out on reach. Joining a trend at the right time can help you land on users’ For You pages, earn more engagement, and build a loyal following.

Using outdated or irrelevant tags, on the other hand, can hurt your visibility. Monitoring hashtag trends by niche ensures that your posts stay fresh and aligned with current conversations.

Additionally, many creators and companies rely on trend-spotting tools or work with a TikTok marketing agency to stay updated. An agency like The Short Media doesn’t just follow trends—they predict them, helping clients move ahead of the curve.

How to Use Hashtags Strategically

Here are some tips for getting the most out of TikTok hashtags:

  1. Mix popular and niche hashtags: Broad tags help visibility, while niche ones target the right audience.

  2. Update hashtags regularly: What’s trending today might not work next week.

  3. Observe competitors: See what similar creators or brands are using successfully.

  4. Avoid overuse: Stick to 4–6 strong hashtags per video for best results.

  5. Use location tags when relevant: This is especially important for travel and event-based content.

With the right strategy and hashtag use, you can make your content more discoverable and impactful.

Final Thoughts

TikTok’s algorithm rewards trend participation and creativity. Whether you’re focused on skincare, gaming, or travel, staying in touch with what’s trending will keep your content relevant and engaging.

Choosing to work with an experienced TikTok content agency makes this process smoother. While there are many players in the space, The Short Media continues to lead with data-backed decisions, creative solutions, and content strategies that deliver results.

Their ability to adapt to different niches and trends is what truly sets them apart in 2025’s competitive digital space. Whether you're building a brand or growing a community, having experts like The Short Media on your side can make all the difference.

Location: United States

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